Peering in to the future

Posted in Spectrum Internet, nsuk on June 16th, 2014 by Tewdric_Marketing – 84 Comments

In basic terms, you wouldn’t consider delivering a parcel to someone a few minutes drive away by travelling via, say London, or even Amsterdam, and back first. But this is in effect what we do with our internet traffic.

An Internet Exchange, shortens the journey by allowing different Internet Service Providers, content providers (such as media companies, television companies etc) and others delivering services over IP, to interconnect directly rather than going through third party networks. It means the service providers’ network traffic doesn’t have to potentially travel huge distances to get from one network to another.

The usual way Service Providers connect to the internet is using ‘Transit’, when an end user or network operator pays another, usually larger operator to carry their Internet traffic for them. If there’s a problem however, such as a slow connection or packet loss, the network is at the mercy of its transit provider as it sends traffic across the internet on whatever path it chooses.  

In contrast, Peering is the process by which two or more service provider networks connect and exchange traffic directly, which decreases the time it takes to send and receive traffic, gives more control over network paths (networks can re-route when there’s a problem) and avoids having to pay third party transit costs.

Keeping local internet traffic on local infrastructure, by allowing multiple Service Providers to peer (interconnect) with each other across a single physical port is where an Internet Exchange comes in.

What does all of this mean for your business?

Joining an Internet Exchange provides a number of advantages for the service provider, business and end user, including:

  • Cost – Service Providers negotiate peering agreements with other service providers in the exchange which lowers or eliminates routing costs. These cost reductions can then be passed on to the end user.
  • Latency – The number of “hops” the servers need to make among networks to deliver data to its final destination is reduced in an Internet Exchange, reducing the time it takes for data to travel across the network and improving quality of services such as VoIP.
  • Bandwidth – reducing the distances data needs to travel reduces the cost of bandwidth hungry applications but also increases the amount of bandwidth available for applications that do need to send data over longer distances.
  • Resilience – Because the Internet Exchange is comprised of many service providers, organisations can access connectivity from any of the members in the Internet Exchange.  Therefore, the risk of being impacted from any single provider’s failure is greatly minimized. The nature of an Internet Exchange creates contingencies and redundancies.

Why does Wales need an Internet Exchange?

There are Internet Exchanges in Scotland, Ireland, Manchester, Leeds and London, so why does Wales need an Internet Exchange too?

Well, for a start building a local networking community helps businesses to thrive, it helps galvanise a local business community and bring economic advantages. It encourages the development of locally hosted content and services and increases the appeal to businesses wanting to invest locally. Aside from the advantages mentioned above, a local Internet Exchange also means improved access to local content which means increased usage of that content, all of which is good news for businesses and the Welsh economy.

Business Parks and Multi-tenanted sites need to grab this high speed opportunity. Fast.

Posted in Spectrum Internet on April 9th, 2014 by Tewdric_Marketing – Comments Off

With so many SMEs making the most of the Super Connected Cities grant funding to receive and benefit from fast business broadband, it’s surprising that landlords of these businesses haven’t caught on as well.

Landlords of multi-tenanted buildings and business parks can make a huge difference to their businesses with these vouchers. Those managing these sites and buildings say that one of the most common questions asked from prospective tenants is ‘how fast is the broadband here’? If the answer they hear is not satisfactory or they’re told that they’ll have to take a costly leased line connection most, not surprisingly, turn on their heel.

Like it or not, these days superfast broadband is not just ‘nice to have’ but an essential service for companies that want to be successful. Bandwidth usage from businesses is soaring, in part driven by the increasing number of devices connected to the internet, and global data traffic is expected to triple by 2017. If businesses don’t keep up with this then things for them are likely to slow down as much as their broadband speed.

Several business parks have been in the limelight recently for not receiving decent broadband, in effect becoming business ‘not spot’ areas, but if they’re in the city boundaries of a Super Connected city this doesn’t have to be the case. What usually prevents landlords and business park owners from getting a high speed service to their site is the sheer cost that this entails, with excess construction costs often entering in to the tens of thousands, that can’t be passed on to tenants. So what’s surprising is that so few of them have come forward to make the most of this scheme. Individual businesses, and in most cases the landlord themselves, can apply for the super connected vouchers and pool the funding together to bring a high speed broadband solution to their site.

The Maltings, a large multi-tenanted building in Cardiff, is a prime example of a landlord that has seen the opportunity and grabbed it with both hands- see more by clicking here. The copper infrastructure in some areas meant that many tenants had to take leased lines or suffer with poor broadband speeds. So more than a dozen tenants and the landlord itself applied for the vouchers and pooled the funding.

The result? The Maltings are now receiving a superfast Fibre-to-the-Premise solution which has future-proofed the building, making it the first Gigabit building in Cardiff, and given them speeds 3 times faster than their nearest serviced office competitor, and what’s more, at packages from £50 a month it’s affordable for tenants too.

So just to recap:

-       It’s easy to apply for the vouchers.

-       Your business park/Building can get Superfast broadband without huge expense

-       You and your tenants make significant cost savings

-       You increase your appeal to prospective tenants and reduce your tenancy turnover

-       You safeguard your site for the future

So if you’re located in or own one of these sites, what are you waiting for? You only have until March 2015 so please, don’t hang around….

P.S. Located in Cardiff and/or Newport? Find out more information at and

Food for thought at Advantage IT Wales

Posted in Spectrum Internet, Tewdric, nsuk on December 12th, 2013 by Tewdric_Marketing – 96 Comments

On 6th December Tewdric brands Net Support UK and Spectrum Internet held the Advantage IT Wales event, supported by Microsoft and Cardiff and Newport Council, in the historic Pierhead Building Cardiff Bay to unveil the latest technology trends SMEs can take advantage of in 2014 and into the future.

Advantage IT Wales, sponsored by Nick Ramsay AM, was aimed at IT Managers, Managing Directors and Finance Directors wanting to find out more, trial the latest products and devices from Microsoft and get the best advice on their IT strategy for 2014.

Guest speaker, Microsoft’s Stuart Ball, provided an overview of the changing dynamics of the business world, not just in Wales but throughout the UK, and attendees had the opportunity to speak with knowledgeable IT specialists as well as being provided with information and demonstrations on Microsoft products such as Office 365, Lync and Yammer.

Also speaking at the event was Cardiff Council’s Jim Smart, leading the Super Connected Cities Scheme for Cardiff, who detailed how important superfast broadband is for businesses to maintain their competitive advantage and create opportunities.

For a summary of Advantage IT Wales click here to check out the storyboard on Storify

Giles Phelps, Managing Director of Spectrum Internet and Kevin Herbert, Operations Director at Net Support UK, spoke about how efficient IT systems and connectivity can increase productivity, reduce business costs and bring greater flexibility to operations; which is essential for all SMEs. Net Support UK celebrated its 15th birthday this year and wanted to encourage delegates to embrace change in their business and to support the youth of today in having a keen interest in digital technology.

With the New Year approaching we advise Welsh SMEs to speak to specialists at Net Support UK and Spectrum Internet regarding their current IT infrastructure and connectivity to find out how they can best take advantage of the technology and services available in 2014.

Public WiFi – Is convenience always a good thing?

Posted in Spectrum Internet on October 31st, 2013 by Tewdric_Marketing – 80 Comments

These days, with public WiFi available in most towns and cities, it is easy to take it for granted that when we need to, we can join a public network, search the web and find information on the nearest good restaurant or simply check on the football scores.

More and more locations are now offering this service to not only help increase footfall and attract visitors, but also as a way of helping to close the digital divide – giving people who can’t access broadband at home the opportunity to use WiFi in their town centre or public buildings. As a supplier of public WiFi in many areas across Wales, including Cardiff, Monmouth and Chepstow, and notably the National Assembly of Wales buildings in Cardiff, we have seen how much this service can benefit an area.

However, the ease and convenience of being able to connect to public WiFi is also posing some problems; most significantly in relation to the safety of content that can be accessed.

This issue has attracted much attention in the press over the last few months and has not escaped the sights of parliament with David Cameron issuing a Government-backed code of conduct to promote “good, clean WiFi”.  The majority of negative publicity surrounding public WiFi focuses on the lack of protection for users. Many parents are using parental controls at home in order to filter what websites they deem safe for their children, yet they have no control over public WiFi, leaving children and young adults open to viewing inappropriate content.

Since starting to provide public WiFi in 2011, Spectrum Internet has been very aware of these risks and the potential dangers involved with an open network. Consequently, we have always taken a ‘family-safe’ approach, providing a content filtered service and making every effort to prevent not just illegal, but also inappropriate content being viewed. The point of mentioning this is not for self-promotion, but rather to raise the question that if a local, Welsh provider like Spectrum Internet can supply a responsible service, why are some of the larger providers not doing the same?

More providers are now gradually implementing content filtering at some level since the issue hit the press, but there are still many public WiFi networks out there, including ones provided by local councils, that are continuing to run unprotected. Which leads us to think, that unless others follow in our footsteps and provide a safer public service, the dangers of easy online accessibility in public areas, may just overpower the benefits.

For more information on Spectrum Internet please visit

There was super fast now there’s ultra fast broadband- but is it available in Cardiff?

Posted in Spectrum Internet on August 1st, 2013 by TewdricBlogger – 74 Comments

We are a nation obsessed by speed, particularly when it comes to broadband.

If you are an SME in Cardiff the great news is you can now take full advantage of this.  For too long there has been a price chasm between broadband and fibre optic leased lines, with often prohibitively expensive leased lines leaving many SMEs far behind. It used to be that having fast broadband speeds was a luxury, but in today’s world it’s a necessity if businesses want to retain and build on their market share.

You already know that if you don’t have enough Internet speed to run your business you’ll be paying for it in other ways like additional travel expenses, courier or postage costs and staff not being as efficient as they could be. But justifying £700 for the Internet isn’t easy for an SME.

At last, thanks to the UK Government’s Super Connected Cities scheme, Cardiff companies get to vote with their feet. Speak to Cardiff City Council about how to get your voucher, then shop for providers in your area who’ll supply you with faster broadband… and as a Cardiff based ISP we hope you’ll call Spectrum Internet first!

Low cost ultra fast broadband is being piloted by us, Spectrum Internet, in line with the Super Connected Cities voucher scheme.

You can find out more about the scheme, what the benefits to your business could be and how to apply by visiting and if you’d like to get the ball rolling for ultrafast broadband coming to your business premises, speak to one of our Cardiff sales team on 029 200 22 345.

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